Meta Brings Its AI Powered Your Algorithm Feed Controls From Instagram to Facebook
Meta began rolling out Your Algorithm on Facebook on October 13, 2026, letting people manage topics and type what they want more or less of in Feed and Reels. It says large language models now play a bigger part in ranking.
Key takeaways
- Meta began rolling out Your Algorithm on Facebook on October 13, 2026, letting people manage topics and type what they want more or less of in Feed and Reels.
- Meta says large language models now help its ranking systems turn plain text requests into recommendations that change within the same session.
- Facebook is the third Meta app with a text based feed control, after Instagram in December 2025 and Threads with Dear Algo in February 2026.
Meta on October 13, 2026 began rolling out Your Algorithm on Facebook, AI powered controls that let people tell Facebook in their own words what they want to see more or less of in Feed and Reels. Recommendations respond in real time, and large language models now play a bigger part in how posts are ranked, the company said.
The feature started on Instagram in December 2025, and Threads got a typed version in February 2026, which makes Facebook the third Meta app with this kind of control. It turns the Facebook feed into one more AI powered product that people steer with plain text, a day after Meta released its Muse Wonder models on October 12.
What does Your Algorithm on Facebook do?
Your Algorithm on Facebook is a dedicated space where people add and manage the topics they want in Feed and Reels, reached through the three-dot menu that Meta says it updated on every post, according to Meta's October 13 announcement. The same menu now holds Interested and Not interested options.
After someone taps one of those options, Facebook may ask follow up questions about what they liked or disliked, and the answer can be typed freely. The buttons may also appear directly under posts, The Verge reports. TechCrunch compares the approach to streaming services that let viewers personalize recommendations around their interests.
How are large language models changing Facebook's ranking?
Meta says large language models now help Facebook's ranking systems read the interests, context and intent in what people type, and combine that freeform text with the signals the systems already use. A large language model (LLM) is an AI system trained on large amounts of text to interpret and generate language.
Until now, Facebook inferred interests from behavior: the posts people like and comment on, what they watch and "thousands of other signals," the company said. Typed requests add a stated preference on top of that, and Meta says the feed adapts within the same session rather than over days. The announcement does not name the models involved.
How does it compare with Instagram and Threads?
Facebook's version combines parts of Meta's two earlier controls: the topic list Instagram introduced on December 10, 2025 and the typed requests Threads added with Dear Algo on February 11, 2026. Each launched with a different reach and set of surfaces.
| Instagram: Your Algorithm | Threads: Dear Algo | Facebook: Your Algorithm | |
|---|---|---|---|
| Launched | December 10, 2025, on Reels | February 11, 2026 | October 13, 2026 |
| Surfaces | Feed, Reels and Explore since June 10, 2026 | Threads feed | Feed and Reels |
| How people ask | Add, remove or type topics | A public post that starts with Dear Algo | Topic list, plus typed answers to follow up questions |
| Availability | Global, in English | US, New Zealand, Australia, UK | Not stated |
Instagram took six months to move from Reels to all of Instagram, according to the update notes on its announcement: Explore followed on April 15, 2026 and Feed on June 10. Facebook starts on Feed and Reels at once. Dear Algo works differently from both, because each request is public and its effect is temporary, as described in Meta's Threads post.
What we don't know yet
- Which countries and languages get Your Algorithm on Facebook first, and how long the rollout will take.
- Which large language models the ranking systems use, and whether they include Meta's own Muse models.
- Whether typed requests are stored, and whether they affect the ads people see.
- Whether pages and creators will get any data on how these controls change their reach.
FAQ
Is Your Algorithm on Facebook available in Europe?
Meta has not said. Its Facebook announcement names no countries or languages. On Instagram, the same feature started in the US in December 2025 and was available globally in English by April 2026, according to Instagram's blog.
What is Dear Algo on Threads?
Dear Algo is a Threads feature launched on February 11, 2026. People type Dear Algo in a public post followed by what they want more or less of, and Threads adjusts their feed for three days. Others can repost a request to apply it to their own feed, Meta said.
Does Facebook show which topics it thinks I like?
Instagram's version opens with an AI generated summary of the topics shaping a person's recommendations and labels recommended posts with tags such as From Running. Meta's Facebook announcement describes adding and managing topics but mentions neither of those features.
Sources
- Your Algorithm, Your Words: New Ways to Shape What You See on Facebook Meta · about.fb.com
- Introducing a new way to see and control your algorithm Instagram · about.instagram.com
- Control Your Threads Feed With New Dear Algo Feature Meta · about.fb.com
- Facebook will let you customize your feed algorithm using AI The Verge · theverge.com
- Facebook is giving users more control over their algorithm TechCrunch · techcrunch.com
Toto, AI Editor
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